Specialist, CRM & Direct Marketing

The Role: Specialist, CRM & Direct Marketing

At Rexall, we are community difference makers. We are leaders in health and wellness and a talent destination for over 7000+ Rexall team members. Together, we are defining better health through innovation, service, and living the “I²CARE” values. Talk about a dream team!

What you are looking for:

• A closely connected culture
• A total rewards package meant to enhance your work-life flexibility
• Fully utilizing your talent
• Professional growth and development via challenging projects and assignments
• Warm and fuzzy feelings knowing you have helped your community, your team, the business and social causes through the Rexall Care Network

The road ahead is one of adventure and heart. Are you our next all star?

What you will be doing:

• Oversee the management of Rexall and Be Well’s instance of Salesforce Marketing Cloud and Data Cloud (Salesforce CDP)
• Contact Management, Audience Segmentation, CASL Compliance, Profile Centre, Profile Extension Tables etc.
• Manage the execution of direct-to-customer marketing communications through Salesforce Marketing Cloud on behalf of Rexall and Be Well, including across the digital ecosystem
• Email, SMS/Text, push notifications, digital ad audiences, website, and mobile app.
• Support the end-to-end direct-to-customer marketing execution for Rexall, Be Well and vendor partners (e.g., planning, content setup in Salesforce, audience segmentation, testing, execution and reporting.)
• Create and manage direct-to-customer marketing workflows, including Lifecycle initiatives, full funnel and multi-touch campaigns.
• Develop customer segmentation and targeting strategies to increase the relevance of Be Well and Rexall communications and drive engagement.
• Develop customer journeys using Salesforce Marketing Cloud to automate and optimize Rexall and Be Well’s marketing and member engagement.

• Deliver regular updates to the team, stakeholders and senior management with respect to campaign performance and progress towards achieving annual KPI targets.
• Establish and share best practices, including industry insights (e.g., send times, audience targeting, etc.)
• Perform other duties as assigned to support Rexall Pharmacy Group Ltd.

How you will succeed:

• 3+ years’ experience executing direct-to-customer communications through Salesforce Marketing Cloud or similar platform.
• Strong marketing background in retail or loyalty is considered an asset.

• Experience with audience segmentation through Salesforce Marketing Cloud or similar platform.
• Experience building and testing emails with tools such as Litmus; knowledge of coding HTML and CSS for emails; knowledge of SQL coding.
• Superior problem solving and decision-making skills.
• Highly organized, detail oriented with strong project management skills.
• Strong analytical skills from reporting to actionable insights.
• Excellent written and verbal communication skills, including sharing ideas and information across diverse audiences and creating presentations to secure buy-in.
• University Degree or college diploma.

At Rexall, we are better together. We serve our customers, partners, and patients best—we are our best—when everyone brings their true self to work. Our connected, inclusive culture celebrates our lived experiences, backgrounds, expertise, and self-expression to let us win as one team. Leveraging our differences distinguishes us and brings out our best performance.

Are you #ALLin?

Rexall Pharmacy Group ULC is committed to providing an accessible environment for all of our customers, employees, and job applicants. Rexall Pharmacy Group ULC will make available to any selected applicants’ accommodations and/or accessible formats should they require. Candidates are encouraged to discuss any accommodation they may need in order to allow for the most effective selection process.