Specialist, CRM & Direct Marketing

Job Purpose:

The Specialist, CRM & Direct Marketing will be responsible for the successful execution of direct-to-customer communications across the Rexall and Be Well ecosystem. The incumbent will work closely with the Manager, Digital Marketing to plan and execute Rexall and Be Well direct-to-customer marketing campaigns. The Specialist will leverage customer data to create custom audiences and execute full direct-to-consumer marketing campaigns that support Rexall and Be Well. They will develop data-driven customer journeys using Salesforce Marketing Cloud to automate and optimize member communications across digital channels.

Job Responsibilities:

• Oversee the management of Rexall and Be Well’s instance of Salesforce Marketing Cloud and Data Cloud (Salesforce CDP)
  1. Contact Management, Audience Segmentation, CASL Compliance, Profile Centre, Profile Extension Tables etc.
• Manage the execution of direct-to-customer marketing communications through Salesforce Marketing Cloud on behalf of Rexall and Be Well, including across the digital ecosystem
  1. Email, SMS/Text, push notifications, digital ad audiences, website, and mobile app.
• Support the end-to-end direct-to-customer marketing execution for Rexall, Be Well and vendor partners (e.g., planning, content setup in Salesforce, audience segmentation, testing, execution and reporting.)
• Create and manage direct-to-customer marketing workflows, including Lifecycle initiatives, full funnel and multi-touch campaigns.
• Develop customer segmentation and targeting strategies to increase the relevance of Be Well and Rexall communications and drive engagement.
• Develop customer journeys using Salesforce Marketing Cloud to automate and optimize Rexall and Be Well’s marketing and member engagement.

• Deliver regular updates to the team, stakeholders and senior management with respect to campaign performance and progress towards achieving annual KPI targets.

• Establish and share best practices, including industry insights (e.g., send times, audience targeting, etc.)

• Perform other duties as assigned to support Rexall Pharmacy Group Ltd.

Knowledge, skills and experience:

• 3+ years’ experience executing direct-to-customer communications through Salesforce Marketing Cloud or similar platform.
• Strong marketing background in retail or loyalty is considered an asset.

• Experience with audience segmentation through Salesforce Marketing Cloud or similar platform.
• Experience building and testing emails with tools such as Litmus; knowledge of coding HTML and CSS for emails; knowledge of SQL coding.

• Superior problem solving and decision-making skills.
• Highly organized, detail oriented with strong project management skills.

• Strong analytical skills from reporting to actionable insights.

• Excellent written and verbal communication skills, including sharing ideas and information across diverse audiences and creating presentations to secure buy-in.
• University Degree or college diploma.

Context and Environment:

The jobholder must be able to perform in a fast-paced environment that requires a high degree of confidentiality and attention to detail. Responsible for ensuring the accurate delivery of corporate development activities and understanding corporate objectives and company standards is key to achieving desired results.

Internal Communications:

Must exhibit a high degree of professionalism and ability to interact with diverse stakeholders across a broad range of organizational levels including IT, marketing, finance, operations from the specialist to VP level.

External Communications:

Coordinate timelines and updates with 3^rd party agencies and vendor partners.